Lucille Roberts Fitness Brand Innovation
Lucille Roberts began as a family business of women’s fitness centers and we like to think of our franchisees and members as part of our extended family. To our members and guests, we are more than just a health club—we’re a source of wellness where nutrition, weight loss and exercise become the foundation for a healthier lifestyle.
Our success is a result of our low membership fees with no contracts, our smaller facility size (approximately 4,500 to 6,000 square feet) and our location in centers with national, daily-need and female-oriented retailers in both suburban and metro markets.
But our innovations as a women’s fitness center don’t stop there:
- First to implement step classes, ball classes, kickboxing and Tai-Bo
- Only health club to formally partner with Zumba
- One of the most effective personal training programs across the industry